Apr 23, 2022
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Without smart bidding, you can't bid proportionally Telemarketing Lists search terms that you haven't come across before or that you haven't thought of yet. That's because if you use manual bids, you're bidding the same on the more exact-matched (and more likely, better-converting) searches as you do for the broader (and slower-converting) search. This affects Telemarketing Lists your ROAS and/or CPA. You set the bid at the keyword level, but with this you activate a whole range of closely and less closely matched searches. In addition, a previous update from Google made it impossible to view all data at the search term level. As a result, you as an advertiser cannot see Telemarketing Lists exactly where your money may be leaking. Add this together and you probably also Telemarketing Lists come to the conclusion that Google is pushing advertisers more towards smart bidding with this step How should you trade in the coming months? In any case, keep a close eye on your Telemarketing Lists campaign performance over the coming months. I will first discuss what may seem like a logical move, but what you should not do. In any case, don't change your BMM keywords to Phrase Match before July. Your current BMM keywords will function the same as Phrase Match keywords after the update. In this way you prevent loss in search volume and keyword history. Moreover, if you already make the Telemarketing Lists adjustment now, it may be that the update has not yet taken place. As a result, you miss traffic that was normally Telemarketing Lists captured by your BMM keyword, but not (yet) by your Phrase match keyword. What should you do? Changing performance does not always have to be negative: positive changes Telemarketing Lists can also occur. For example, the change could also generate more traffic. Then adjust your budget up, don't limit yourself. Although the following is very customer/account specific, you can take the following 3 steps if something changes in your performance: Pause keywords Using keyword Telemarketing Lists exclusions Change goals and budgets As I just mentioned, if you're not using smart bidding yet, you should definitely consider it now.